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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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Ipsos completes the acquisition of The BVA Family
This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy.
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Transforming the Swiss TELCO Landscape: From Basic Connections to Emotional Engagement
In an increasingly competitive Swiss TELCO market, standing out is crucial. Discover how brands can differentiate through innovative technologies, emotional connections, and empathy-driven engagement to capture consumer loyalty.
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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Discover Ipsos CX Advisory
Unlock the full potential of your Customer Experience and drive tangible business results with Ipsos CX Advisory.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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Lead Saves: Convert ‘lost’ leads into revenue
Drive up sales conversion by understanding and converting customers you thought were ‘lost’.