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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
Category Fundamentals
What can I learn about category behavior and attitudes that shows me where to play and how to win?
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Valuable Brands vs Value: Navigating trade-offs
Discover human insight frameworks and explore cases to reveal what matters most when your consumer/shoppers are making choices under financial pressures.
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February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
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Ipsos Webinar | Navigating the New Global Landscape: Key Shopper x Market Trends
Join our webinar to delve into the evolving global dynamics that are reshaping consumer behaviour, shopper preferences, and channel performance across various sectors.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.