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ORKLA CASE: Shopper Decision Trees
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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HARIBO: Portfolio optimisation for future growth
Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.
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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.