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SCHUR: The Schur spoon delivers high performance in real-life testing
Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.
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MERRILD: Identifying the optimal packaging design
Discover how we helped Merrild ensure the optimal packaging design to optimise shopper attention and drive sales.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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[CASE] Merrild: Choosing packaging design for new product category
Discover how we helped Merrild test and identify the strongest new packaging design for their whole beans.