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Get Real, Get Creative!
At Ipsos, we know that creative effectiveness is essential in advertising. Therefore, we present to you our newest white paper on how 'getting real' is a muscle that needs to be flexed in creating creative inspiration. We have uncovered four different dimensions of 'Real' that matter if you want to develop award-winning, magical, and extraordinary advertising.
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Time to Decide?
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
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Getting It Right: The Brand Strategy Podcast
A fortnightly podcast looking at all things brand strategy.
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Unleash The Magic of Advertising
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
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Flirtation or commitment: What does the pandemic mean for product subscriptions?
Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post-COVID-19 world?
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The Retail Rollercoaster
Riding the ups and downs of today’s omnichannel shopper landscape, our report gives you a few insights into what challenges the pandemic has brought to shoppers and retailers.
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We d̶o̶n̶'̶t need to talk about ads.
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.
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Shifting context & Shifting priorities: Time for a strategic reset?
In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.
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First Impressions Matter: Develop stronger innovations
Understanding the power of spontaneous reactions to develop stronger innovations
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.