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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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[CASE] Glyngøre: Concept and Product Test
Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.
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[CASE] PostNord: The effect of digital and print communication
Discover how we helped PostNord understand the effect of different communication channels.
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[CASE] Telia: B2B concept test
Discover how we helped Telia test their new concept 'Telia App Market'.
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[CASE] Aller Media: Target group study with video portraits
Discover how we helped Aller Media get even closer to Feminas readers and their world.