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CARLSBERG: Demand space segmentation toolbox
Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.
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What The Future: Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.
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Innovation can go hand in hand with Inflation
A playbook for innovation leaders in the CPG industry.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Five online shopping barriers UX can solve
Here, you can read our latest POV 'Optimising the eCommerce Experience' and find out how UX can solve barriers to online shopping.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations, and creative ways to get closer to real people in real life. Here you can listen to the latest episodes of season 3.
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Time to Decide?
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
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First Impressions Matter: Develop stronger innovations
Understanding the power of spontaneous reactions to develop stronger innovations