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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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[CASE] Carlsberg: Business development across interacting brands
Discover how we helped Carlsberg revise their Brand Growth Strategy.
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[CASE] Novozymes: Positioning of enzymes in food
Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO
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[CASE] Tulip: Brand Mapping and Motivation Study
Tulip wanted concrete recommendations for how GØL and Steff Houlberg could gain market share without cannibalising each other. With a mapping of the sausage market and an understanding of the emotional drivers of consumers, it was possible to optimise the positioning and marketing of the Danes' favorite sausages.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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[CASE] PostNord: The effect of digital and print communication
Discover how we helped PostNord understand the effect of different communication channels.