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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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BANG & OLUFSEN: Mystery Shopping strengthen shop performance
Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.
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NOVOZYMES: Partnering throughout the entire innovation journey
Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round-up of research and analysis from Ipsos around the world.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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[CASE] Identifying growth opportunities for HARIBO - A Portfolio Study
In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
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[CASE] Eurojackpot: Pre-testing of ads
Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.