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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Bridging the Brand Experience Gap
Read our newest POV on how to align brand promise and customer experience for business success.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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Service with a smile: Delivering customer experience in the face of mask wearing
Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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[CASE] Circle K: Co-branded Mastercard
Discover how we helped Circle K test and introduce their co-branded Mastercard on the Danish market.