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Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Joy Report 2025
Cloetta, in collaboration with Ipsos Sweden, have extensively researched the topic of joy. In The Joy Report 2025, they take a close look at the nature of joy, how it manifests and which factors that are at play.
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Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia
How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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ANTHON BERG: Digital Playbook for High-Impact SoMe Campaigning
Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.
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Uncovering the online dialogue on Women’s Health: A social intelligence study
Many women across Denmark, Norway and Sweden turn to social media to discuss their health experiences and seek advice from peers. In a self-funded study, Ipsos explored the trends, challenges and unmet needs related to health discussed online among women in Scandinavia using social intelligence.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.