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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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Ipsos Update – February 2025
Trump, Housing, Artificial Intelligence … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.
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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest research and insights on key topics from our Ipsos teams around the world.
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CARLSBERG: Curated insights lead Jacobsen's new brand strategy
Discover how we helped Carlsberg secure future growth for the Jacobsen brand.
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Ipsos Update – January 2023
Predictions for 2023, Climate Change, Gender Equality, International Threats and much more. Explore the latest and greatest research on key topics from our Ipsos teams around the world.
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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A Year in Review - 2020
2020 has been a year of momentous change – real and anticipated. As we pause to reflect at the beginning of a new year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.