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Social listening: A tool to harnessing your competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Ipsos Update: December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Channel Performance Management
Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.
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Tech Sustainability: Activating Consumer Desire to Make a Difference
The next step in sustainability: the actions technology brands can take to bridge the “say-do” gap. Read the POV here.
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[EVENT 28/10] Creating & writing winning innovation ideas
Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.
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Women in Advertising
The power of positive representation for a better society and a more successful brand. Read our newest POV here.
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Get Real, Get Creative!
At Ipsos, we know that creative effectiveness is essential in advertising. Therefore, we present to you our newest white paper on how 'getting real' is a muscle that needs to be flexed in creating creative inspiration. We have uncovered four different dimensions of 'Real' that matter if you want to develop award-winning, magical, and extraordinary advertising.
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Getting It Right: The Brand Strategy Podcast
A fortnightly podcast looking at all things brand strategy.
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Unleash The Magic of Advertising
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
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We d̶o̶n̶'̶t need to talk about ads.
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.