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Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia
How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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ANTHON BERG: Digital Playbook for High-Impact SoMe Campaigning
Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
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DANSKE SPIL: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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PANDORA: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.