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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the beginning.
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Ipsos Update - January 2022
Happy New Year! We start the year by looking at the global public's predictions for 2022 as well as the latest research concerning inflation, living with Covid-19, and climate change.
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Transforming the Insight Function
The first paper in our “Future of Insights” series is presenting new thinking about how the insight function is changing and how to elevate its impact. Read it here.
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[WEBINAR 24/6] Omnichannel Strategy in an eCommerce Era
Join our webinar on 24 June 2021, where we will discuss omnichannel strategies in the digital era.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.
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Mobile hospitality: Towards a touch free travel experience
This collaborative report will guide the hospitality industry throughout the mobile digitalisation path as a solution to enhance guests’ travel experience while meeting their demand for convenience and security. Download the report below.
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Strategy3: Ipsos’ business and growth advisory firm
Discover how our business and growth advisory firm, Strategy3, can help your company build, grow and compete.
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How to make sustainability drive 'good' AND your business performance
Now is the time to set the agenda or you will lose the race of the competitive advantage! For that purpose we have created a short 'check-list' to understand if your business is already on top of the sustainability game and in the race for tomorrow's consumer demand.
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[CASE] McDonald's: Consumer Journey
McDonald's wanted to gain insight into the Danes' morning culture and habits in order to create a better breakfast experience for customers.