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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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[WEBINAR 29/4 ]Testing Your Ads is Good Business: Increasing ROI and Brand Equity
Join our webinar on 29 April 2021, where we will share insights into how testing your ads is always good business.
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We d̶o̶n̶'̶t need to talk about ads.
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.
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International Women’s Day 2021
Most people believe that women and men should be paid equally for equal work. Yet, this is not the reality. Gender gaps still exists, and the Covid-19 pandemic seem to make the gaps even harder to fill. Here, we present a few important insights about the perception of gender pay gap and the implications of Covid-19 from a report made in collaboration with the Global Institute for Women's Leadership at King's College London.
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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Shifting context & Shifting priorities: Time for a strategic reset?
In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.
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The Future of Travel - Panel Discussion
View our on demand webinar to hear trends in business and leisure travel, and impacts on customer loyalty programs, financial services and more.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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8 Social Insights That Helped Define an Extraordinary Year
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands play in the process.
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Measure and optimise the power of your creative with Ipsos' new pretesting tool
Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.