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COVID-19 One Year On: Perceived Threats and Expectations
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year.
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Shaping 2025 and Beyond
Shaping 2025 and Beyond is a new report from Ipsos Futures experts which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategise for 2025 and beyond.
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Shifting context & Shifting priorities: Time for a strategic reset?
In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.
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Customer Perspective S3: An Ipsos podcast
Season 3 of our Customer Perspective podcast is out now. Here, you can hear about all things related to Customer Experience, and Channel Performance.
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Measure and optimise the power of your creative with Ipsos' new pretesting tool
Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.
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[Webinar 10/12] Trends that shape tomorrow
Join our webinar Thursday the 10th of December we will present some of the latest and most important global trends that will shape behaviours across industries in 2021.
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[Webinar 29/10] Cultural intelligence and empathy in marketing
Every company says they want to be ‘consumer centric’, but what does that truly mean and how do you really achieve it? Join our webinar Thursday the 29th of October, where we will discuss cultural intelligence and empathy in marketing.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?