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[Webinar 1/5] The power of a subscription-based business model
In an ever-changing world, it is important be on the forefront of how your business is structured. This also means, understanding potential opportunities for alternative or additional business models that can function better or as an alternative to your current operating model. In this session we will take a deep-dive into the subscription-based business model(s) and look at the ‘subscription economy’ through the eyes of your business as well as through the lens of the consumers.
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Global Trends 2020
Ipsos Global Trends 2020 provides a single-source dataset of over 370 questions asked to 22,000 people in 33 markets on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more - combined with expert analysis by trend specialists.
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Emerge stronger from the crisis by understanding the changing needs and behaviour of consumers
We know that you have heard a lot about COVID-19 recently. We also know that the companies who emerge stronger from times of crisis are the ones that seize the opportunity to explore and understand the new realities that lie ahead.
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Signals #3: Understanding the coronavirus crisis
The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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[PAPER] Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Majority of people want borders closed as fear about COVID-19 escalates
More of us now believe someone close to us will be infected by the coronavirus pandemic.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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[Webinar 28/5] Traceability and consumer awareness
Join our webinar on 28 May, where we present the results from our recent study on traceability.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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[CASE] Glyngøre: Concept and Product Test
Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.