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PANDORA: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
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Ipsos Update - May 2022
Happiness, Identity and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
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Social listening: A tool to harnessing your competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.
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Have the issues of climate change really been overshadowed by the pandemic?
The pandemic has made other significant issues step in the background. Using social intelligence in research for EDF, we scratch the surface and find out what people really feel about climate change.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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A healthy and happy workforce is a more productive workforce
A growing body of evidence points to a positive relationship between employee wellbeing and productivity and documents it as a causal effect says a global survey conducted by Ipsos on behalf of Aon. Read more below...
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Ipsos Update - July 2021
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
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[CASE] Eurojackpot: Pre-testing of ads
Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.