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Ipsos Omnibus is now available on the Ipsos.Digital Platform
A fast, cost-effective, reliable solution available in DIY or DIY assisted mode
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Global consumer confidence reaches new pandemic high
Significant month-on-month gains in consumer sentiment recorded in seven markets
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Social media analytics: From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
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Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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COVID-19 INSIGHTS: Tourism and mobility
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around tourism and mobility.