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A Year in Review - 2020
2020 has been a year of momentous change – real and anticipated. As we pause to reflect at the beginning of a new year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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Publication of study: Private Practicing Dermatologists and their Role in AD Patient Journeys & Referrals
In the fall of 2019, Ipsos conducted a study among private practicing dermatologists exploring their referral practices and their roles in the patient journey for AD patients.
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[CASE] Velux: Post-testing of campaigns
Discover how we helped VELUX test and optimise their TV campaigns.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Trust misplaced: A report on the future of trust in media
Ipsos has collaborated with The Trust Project to identify and explore the key factors influencing the future of trust and truth in media.
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[Webinar 29/10] Cultural intelligence and empathy in marketing
Every company says they want to be ‘consumer centric’, but what does that truly mean and how do you really achieve it? Join our webinar Thursday the 29th of October, where we will discuss cultural intelligence and empathy in marketing.
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[CASE] Coloplast: Testing of communication concepts
Discover how we helped Coloplast test and optimise their communication concepts.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.