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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Are we ready for a cashless future?
Would you ever use a virtual currency? A few months ago, you might have said no. You might have thought that was far off into the future. And you might well not have realized that your kids have been doing it for years.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Strategy3: Ipsos’ business and growth advisory firm
Discover how our business and growth advisory firm, Strategy3, can help your company build, grow and compete.
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Is technology what people want to buy?
There are 3.8 billion smartphone users, a 52% increase over 5 years*. But is technology what people want to buy?
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Get the report: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Get the report: Towards a transparent future
Understand how your business should navigate the emerging traceability trend.
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[CASE] Merrild: Choosing packaging design for new product category
Discover how we helped Merrild test and identify the strongest new packaging design for their whole beans.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.