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Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
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[JOB] We are hiring: Insights Executive
We continue to grow and are looking for an Insight Executive with a curiosity for consumer insights and research.
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Time to Decide?
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
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Getting It Right: The Brand Strategy Podcast
A fortnightly podcast looking at all things brand strategy.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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[WEBINAR 29/4 ]Testing Your Ads is Good Business: Increasing ROI and Brand Equity
Join our webinar on 29 April 2021, where we will share insights into how testing your ads is always good business.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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First Impressions Matter: Develop stronger innovations
Understanding the power of spontaneous reactions to develop stronger innovations
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[CASE] Novozymes OneHealth: Innovation Journey
Discover how we helped design and lead Novozymes OneHealth through an innovation journey