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8 Social Insights That Helped Define an Extraordinary Year
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands play in the process.
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Measure and optimise the power of your creative with Ipsos' new pretesting tool
Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.
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Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
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A Year in Review - 2020
2020 has been a year of momentous change – real and anticipated. As we pause to reflect at the beginning of a new year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Are we ready for a cashless future?
Would you ever use a virtual currency? A few months ago, you might have said no. You might have thought that was far off into the future. And you might well not have realized that your kids have been doing it for years.
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[WEBINAR 10/9] And now what? Lessons from the coronavirus crisis
Join our webinar September 10th, where we will be taking stock and reviewing just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.
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[Webinar 24/9] Fake News vs. Real Facts: The pursuit of certainty in market research
Join our webinar Thursday the 24th of September, where we will discuss the pursuit of certainty in market research.
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Is technology what people want to buy?
There are 3.8 billion smartphone users, a 52% increase over 5 years*. But is technology what people want to buy?