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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began
Groceries and household supplies, utility bills top list of higher cost items globally.
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Podcast: Leveraging Subscriptions to Create the Ultimate Loyalty
Listen to the new episode of the podcast “Let’s Talk Loyalty” by Paula Thomas, where our Associate Director Jens Dupont together with Peter Jakobsen from Subscrybe discuss the principles of success in subscriptions.
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World Refugee Day 2020
New global study shows increasing support for the principle of people seeking refuge from war or persecution but concerns about Coronavirus mean that half of those surveyed want their country to be less open to welcoming refugees.
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[CASE] Circle K: Co-branded Mastercard
Discover how we helped Circle K test and introduce their co-branded Mastercard on the Danish market.
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[Webinar 17/6] Qualitative research in an online world
Join our webinar Wednesday the 17th of June, where we will inspire you on how to utilize different digital approaches to qualitative consumer research – also when face to face research opens up again.
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Ipsos Update - June 2020
This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.
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[PAPER] Forecasting in challenging times
Considerations and actions before, during and after coronavirus.
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COVID-19 INSIGHTS: Consumer Behaviour
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers.
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[Webinar 1/5] The power of a subscription-based business model
In an ever-changing world, it is important be on the forefront of how your business is structured. This also means, understanding potential opportunities for alternative or additional business models that can function better or as an alternative to your current operating model. In this session we will take a deep-dive into the subscription-based business model(s) and look at the ‘subscription economy’ through the eyes of your business as well as through the lens of the consumers.