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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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DANSKE SPIL: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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MERRILD: Identifying the optimal packaging design
Discover how we helped Merrild ensure the optimal packaging design to optimise shopper attention and drive sales.
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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
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What The Future: Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.
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LIVE EVENT: Power of People
Grow your business by unleashing the Power of People. Join our live event on 21st June in Copenhagen!
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Social listening: A tool to harnessing your competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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LIVE EVENT: Closer to Reality
Now and in the future, you need to be close to your users, consumers and customers. For our first live event in 2022, you will get insights and inspiration from 6 different speakers with different perspectives. Join us 31/3 in Copenhagen!
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.