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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Podcast: What's _ got to do with it?
Stay up to date with current affairs and topics related to business and insights.
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Essentials: Did You Know? A monthly digest of consumers' behaviour across the world
Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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What makes people happiest: Health, family, and purpose
New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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8 Social Insights That Helped Define an Extraordinary Year
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands play in the process.