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CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos x Effie Denmark Trends Report
What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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WEBINAR: Creative | Labs - Strengthen Your Brand with Real-Time Consumer Insights
Join our webinar on June 4 to explore how Creative | Labs empowers marketers to connect deeply with consumers using real-time insights.
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Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia
How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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The Business of Marketing 2025
Uncover the potential of marketing as a true business discipline at this one-day event on the 21st of May, 2025.
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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy