Search
-
Ipsos Pride Survey 2025
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
-
Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
LIVE EVENT: The Upside of Starting Early
Join us on September 25th at the Danish Architecture Center in Copenhagen for a free event highlighting the value of testing your innovations and creatives in the early-stage development.
-
Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
-
Ipsos x Effie Denmark Trends Report
What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.
-
Joy Report 2025
Cloetta, in collaboration with Ipsos Sweden, have extensively researched the topic of joy. In The Joy Report 2025, they take a close look at the nature of joy, how it manifests and which factors that are at play.
-
WEBINAR: Creative | Labs - Strengthen Your Brand with Real-Time Consumer Insights
Join our webinar on June 4 to explore how Creative | Labs empowers marketers to connect deeply with consumers using real-time insights.
-
Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia
How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
-
CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.