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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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SCHUR: The Schur spoon delivers high performance in real-life testing
Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.
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MERRILD: Identifying the optimal packaging design
Discover how we helped Merrild ensure the optimal packaging design to optimise shopper attention and drive sales.
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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[WEBINAR 10/9] And now what? Lessons from the coronavirus crisis
Join our webinar September 10th, where we will be taking stock and reviewing just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.
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[CASE] Merrild: Choosing packaging design for new product category
Discover how we helped Merrild test and identify the strongest new packaging design for their whole beans.
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.