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Optimizing advertising ROI in Asia Pacific
Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.
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Leveraging the social media paradox
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.
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Growing global middle class: Redefining what Premium means
Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.
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Turning celebrity endorsements into a valuable investment
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.
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APAC Affluent Back to Growth – Ipsos PAX Study
HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.
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China Luxury Forecast
Ipsos/ Ruder Finn China Luxury Forecast 2014 is in its fifith year and provides an annual analysis of key trends in the luxury sector in Mainland China and Hong Kong.
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Global consumers crave foreign fare and handmade care
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
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American Apparel Brands Craze in Hong kong
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated to include Levi’s, Calvin Klein, GAP and DKNY.
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In the mood for wine: Hong Kong's new love affair
With a glass of a fullbodied Bordeaux now easier to come by than a cup of a potent baijiu, the Hong Kong wine market has experienced strong growth in recent years.
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Does Corporate Reputation Matter in Asia?
Despite an improving economy and recent record highs in the stock market, nearly half -- 44% -- of financial services companies lost 5% or more business in the past 12 months due to ongoing reputation and customer satisfaction issues.