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Affluent Interest in Summer Travel Is Hitting New Highs
As the summer travel season heats up, the Q2 Ipsos Affluent Barometer reports that a record 72% of Affluents are planning a vacation this summer.
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Ipsos-PayPal Study: APAC Millennials Confident in Online Cross-border Shopping
Ipsos-PayPal study: Millennials in Asia Pacific are comfortable and confident when it comes to online and cross-border shopping. 65 percent of the millennials surveyed have purchased in a foreign currency, while 33 percent have bought from a website that was not in their native language.
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Secrets about Car Purchaser in China
Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi'an, Wuhan, Shenyang and Chengdu.
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IPSOS VIEWS: Is the Behavioural Lens Out of Focus?
In this Ipsos Views paper, Pascal Bourgeat takes the helicopter view of behaviour to show that the lens we use is often out of focus and why. He then sets out to show a simpler and clearer view of how (economic) behaviour works from the overlap of various areas of behavioural science, and presents examples from different industry sectors.
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Chinese Outbound Tourist (City) Consumption
WTCF successfully organized its members, such as China International Travel Service Limited, Head Office (CITS), China Youth Travel Service (CYTS), CAISSA (China), and UTS, to actively involve in the survey, and again, commissioned Ipsos, one of the world’s three biggest market research institutions to carry out the social survey in the following six months in China.
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Understanding India’s Affluentials
New research shows that 87% of the mass affluent in India are on Twitter and use it on a regular basis.
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Future of TV - The evolution of TV everywhere
A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers. Now, with content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of TV looks more exciting than ever. Collaboration with other media will be key, to ensure audiences can continue to be reached with the right content on the right device, in the moments that matter.
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Hotel & Travel: Case Study - Airline Website Evaluation Study
Case Study - Airline Website Evaluation Study
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Dead Trees and the Death Narrative (Ipsos Connect)
Publishers are good at creating printed newspapers.