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Hong Kong’s travel industry
With outbound travel from Hong Kong and Macau expected to maintain stable growth, local travel agents able to cater to changing customer needs by providing unique and innovative packaged tours will be best positioned to lead the industry.
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Ipsos Appoints Mick Gordon as the New Managing Director for Ipsos Hong Kong
Lifeng Liu, CEO Ipsos Asia Pacific, announced today that Darlene Lee will be stepping down and succeeded by Mick Gordon, currently CEO of Ipsos India.
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Ipsos MediaCT Launches PLSme!
Ipsos MediaCT Launches PLSme! A unique approach to measuring appeal, brand engagement and monetisation for media and content players.
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How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing (along with product, price, promotion & place), packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
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[WEBINAR]Ipsos HK Seminar: How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing, packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
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The Ad Blog - Ad of the Month: Tai Hing, My Hero
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”
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Empathy is key to business innovation
Innovation is key to a business’s ongoing success. But many are not certain about how to make innovation happen.
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Ipsos Healthcare Rolls out EquityVision Globally
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
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How to Identify Great Ideas Before your Competitors
If you've worked in new product development long enough, you've probably had to defend soundly researched ideas that didn't seem very inspirational, but hey, they tested well.