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Ipsos-PayPal Study: APAC Millennials Confident in Online Cross-border Shopping
Ipsos-PayPal study: Millennials in Asia Pacific are comfortable and confident when it comes to online and cross-border shopping. 65 percent of the millennials surveyed have purchased in a foreign currency, while 33 percent have bought from a website that was not in their native language.
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Secrets about Car Purchaser in China
Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi'an, Wuhan, Shenyang and Chengdu.
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?
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Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity
At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.
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IPSOS VIEWS: Is the Behavioural Lens Out of Focus?
In this Ipsos Views paper, Pascal Bourgeat takes the helicopter view of behaviour to show that the lens we use is often out of focus and why. He then sets out to show a simpler and clearer view of how (economic) behaviour works from the overlap of various areas of behavioural science, and presents examples from different industry sectors.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2016 ASIAME
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) for July 2016 was released today for the following countries: Australia, China, India, Japan & South Korea.
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Ad of the Month: Vita HK Style Coffee
Hong Kong’s obsession with imported consumable goods – especially among youngsters – doesn't seem to fade. This Vita HK Style Coffee ad smartly plays on this trend, contrasting both the ‘Italia-no’ perception when it comes to coffee (Cappuccino, Latte etc) with local values (啡走).
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?
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Ad of the Month: Cafe de Coral
The recent Cafe de Coral ad featuring Dayo Wong is part of their repositioning plan. The ad highlights the important but always forgotten values in our everyday lives – create happiness and show your love to people around you.
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Ipsos Food CHATs Report
Welcome to the first annual Ipsos Food CHATs report. Three years ago Ipsos recognised that a great rate of change was occurring in the food and beverage sector in Australia. Much of the conversation around change in this space has been based on our fascination and love of good food which we, as Australians, are so fortunate to be able to access in abundance.