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How to Calculate your Store’s Conversion Rate
In-store retail analytics are increasingly giving business owners crucial insight into what’s happening in their own stores.
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Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Ipsos has developed a powerful approach to defining, measuring and mapping the emotional motivational space of a particular category.
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Implicit Reaction Time (IRT™) Methodology at Ipsos
Are you absolutely certain that your marketing communication is positively impacting your brand perception? That your new products or concepts are meaningfully resonating with consumers?
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Your innovation is awesome! Too bad no one will find it online…
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it.
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Food Equals Love
At Ipsos, we believe that understanding emotions is vital to fully understanding the consumer.
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Omni-Channel Shopping
The way we think about and approach retail marketing is changing. Today, success means reaching consumers wherever they are, on whatever device they may be using. Increasingly, that means smartphones.
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Smarter, richer, but not necessarily happier: Hong Kongers nine years on
Since its launch in 2006, the Ipsos Media Atlas survey continues to reveal the media consumption, attitudes and lifestyle habits of Hong Kong consumers. Nine years on, we compared the 2006 survey results with this year’s to reveal the evolution of Hong Kong consumers.
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Ipsos/ Google study: Give Smartphone Viewers Ad Choice
Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.
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Australia: Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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Opportunities and Challenges in China’s 3D Printing Market
Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering.