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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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The AI Enigma: Where Enthusiasm Meets Uncertainty
Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.
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Emerging Trends in Automotive 2025
Applying the Ipsos Global Trends for India, a look at how the Automative sector will shape up in the coming years
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Gen Zs in Auto– Influencers Today, Customers Tomorrow
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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The Business of being Social
Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.
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Preparing for the future of the operating room: Robotics
Imagine a future where surgical robots have become small and affordable enough to be found even in non-specialized hospitals and outpatient clinics outside of a major metropolis...
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.