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Emerging Trends in Automotive 2025
Applying the Ipsos Global Trends for India, a look at how the Automative sector will shape up in the coming years
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Citizens, Market Research, and Artificial Intelligence
This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.
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Clicking Into The Future: Trends Driving India’s Online Shopping Surge
Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.
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Ipsos Auto Scoops Series 2024
A great compilation by our Auto experts, and this is being shared internally for sharing our Ipsos India POVs and for inspiration.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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App-based Ride hailing, Car Ownership Slug Fest. And what it means for the industry
Changing mobility landscape with emergence of app-based ride hailing companies
-By Abhishek Jha, Client Director, Ipsos India -
Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.