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Ipsos India Won Two Prestigious Awards at MRSI's Golden Key Awards 2024!
Ipsos India won 2 Awards in the 'The Most Effective Story-Teller Award ' and 'Best Developmental Research'.
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Success in the age of DEI
Anthony Dsouza of Ipsos India: The real roots of success – Family, grit and a little luck
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From Imagination to Reality: The Impact of 'Kalki 2898 AD' could potentially pave the Way for Future Car Launches
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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The Road Less Traveled: Addressing Deep-Rooted Inclusivity Gaps in Indian Automobile Advertising
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
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Revolution on Wheels: Journey through Bharat Mobility Global Expo 2024
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?