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Consumer sentiment rebounds for personal finances & investments: LSEG-Ipsos PCSI January 2025 India Report
India retains 2nd rank on National Index Score
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Clicking Into The Future: Trends Driving India’s Online Shopping Surge
Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.
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Happy tidings – November sees further surge in happiness of urban Indians - Ipsos IndiaBus monthly Happiness Monitor
The west zone citizens and those from tier 1 cities, emerge happiest. The south zone shows major recovery in Happiness.
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PM Modi’s Approval Rating (AR) remains steady at 70% in November 2024: Ipsos IndiaBus PM Modi’s Approval Rating
Same as August 2024 and May 2024 – 70%. In February 2024, AR had soared to 75%
Education, cleanliness and healthcare top performance areas
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Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution? Ipsos Understanding Asia
The report leverages data released from the 8th edition of Ipsos’ Global Trends report, titled "In search of a new consensus: from tension to intention". Ipsos’ Global Trends report – is the largest public survey in its history, with 50,000 people interviewed across 50 markets.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Generations: Finding Common Ground in a Changing World
Discover how generational shifts and demographic changes are reshaping consumer expectations.
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Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities
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Sharp drop in happiness levels in July 2024 - repeats pattern of July 2023; weather mayhem and its collateral impact, prime cause: Ipsos IndiaBus Happiness Monitor
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.