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IIKR 2022
Inclusivity special.
The Ipsos India Knowledge Review in its 2022 edition tackles the multidimensional and complex challenge of Inclusivity. -
Coronavirus, Rising prices & Conflict in Ukraine, top concerns of Urban Indians & impacting consumer spending: Ipsos Essentials March 2022
Coronavirus, Rising prices & Conflict in Ukraine, top concerns of Urban Indians & impacting consumer spending: Ipsos Essentials March 2022.
Ipsos Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, state of wallet, and future intentions -
The FOMO about D2C
The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India
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58% Urban Indians support companies & brands promoting equality for LGBT people – Ipsos LGBTQ + Pride Survey
58% Urban Indians support companies & brands promoting equality for LGBT people – Ipsos LGBTQ + Pride Survey; 1 in 2 urban Indians support laws that ban discrimination against LGBT for employment
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Significant Support for Rights of LGBTQ+ among Urban Indians: Ipsos LGBTQ+ Pride 2021 Global Survey
Significant Support for Rights of LGBTQ+ among Urban Indians: Ipsos LGBTQ+ Pride 2021 Global Survey; 56% urban Indians say their views are different from what they were 5 years ago
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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.
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40% Urban Indian Purchase Intenders more likely to buy a new or a used car - happy tidings for automotive industry reeling under slowdown & shutdown: Ipsos COVID 19 Impact on Auto Global Study
The automotive industry has been witnessing a roller coaster ride; first it was impacted by the global economic slowdown, and then the shutdown due to the COVID-19 crisis. But going by the findings of the new Ipsos Global Study, the pall of gloom is likely to be lifted.
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OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour
By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India
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Coronavirus pandemic: What are the psychological effects of self-isolation?
Two in 5 people are impatient to get back to normal life, a third are anxious about their health.
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THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making
Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India