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ROLE OF USER EXPERIENCE (UX) AMIDST 'SCREENIFICATION' IN AUTOMOBILES
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Volatile Times and the need for Resilience
We are living in volatile times – the current global scenario, muted consumer sentiments in India over the last few months, and the recent conflict in the subcontinent, have created uncertainty all around, and a challenging environment for businesses.
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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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Consumer sentiment weakens amid Trump’s tariff trade laws and job cuts’ uncertainty: LSEG-Ipsos PCSI India April 2025
Consumers feeling the pinch already with financial stress
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People and Climate Change
On this Earth Day, the observation is clear: awareness is high, but the need to act is lagging. The latest Ipsos People and Climate Change Report offers a comprehensive view of public attitudes towards the climate crisis.
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Consumer sentiment shows upturn in March 2025; major upsurge in sentiment for economy and jobs: LSEG-Ipsos PCSI India
India tops 29 markets on national index score
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PM displays strong performance in his approval rating, with women rating him higher than men: Ipsos IndiaBus PM’s Approval Rating
Regional approval rating differences widening – esp. between north and south
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Emerging Trends in Automotive 2025
Applying the Ipsos Global Trends for India, a look at how the Automative sector will shape up in the coming years
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Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey
Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest
Maha Kumbh Mela seen to boost local economy
Concern around the impact on environment surfaces