The exit poll during the European Parliament election

How does the exit poll work?

The author(s)

  • Sjoerd van Heck Public Affairs
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Europese vlagOn Thursday 23 May the Dutch will vote for the European Parliament election. During this election Ipsos will carry out an exit poll on behalf of the NOS (Dutch Broadcasting Company). The results of this exit poll will be presented at 21.00 on 23 May in the broadcast of the NOS. 

For this exit poll we selected 35 polling stations across the Netherlands. Around 56,000 voters are invited to vote at these polling stations. Together these selected polling stations form a good cross-section of all the polling stations in the Netherlands. When making this selection the diversity of the voters and the distribution across the country were considered. 

The result of this exit poll will give an indication of the turn-out and of the election results. The election results will be expressed in both seats and percentages. As in each sample-based survey, margins apply for the exit poll. A deviation of one seat per party is possible.
 

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How does our exit poll work?

When the voters have cast their vote and are leaving the polling station, our interviewers will ask them if they want to vote again. The voters will get a ballot-paper with the same parties as on the official ballot-paper. When they have recorded their vote they can deposit it anonymously in our ballot box. The willingness to participate in our exit poll is usually quite high, between 80 and 85 percent.


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The selection of polling stations 

An important difference with regular election surveys is how the sample is constructed. For our exit poll we do not draw a sample of voters, but a sample of polling stations. Let us take the Dutch general election of 2017 as an example. 12.9 million people were entitled to vote at over 9,300 polling stations. We selected 43 polling stations. At these polling stations over 67,000 voters were invited to cast their vote. The turn-out was 82%, so our exit poll was based on 55,000 voters. An impressive number. But it still doesn’t prove that much, as it merely represents 43 of the 9,300 polling stations. It is true that we collected data among 55,000 voters, but the pre-selection can have a huge impact.


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Such a small sample is surely never enough? 

That is why a statistical analysis model offers a solution. By analysing the voting history of the polling stations, we can still arrive at a very accurate indication of the election results – despite the limited sample. The core of our analysis model is the comparison with the previous elections. For each polling station we know what people voted in the previous elections. By comparing the results of the exit poll with these results we can determine what the trend is.

 

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Something different than a final poll

An exit poll is based on actual voting behaviour. This is a crucial difference with the election survey that is held prior to the election day, the so-called final poll. This is because final polls are based on people’s voting intention, which does not always correspond with their actual behaviour. There is a world of difference between ‘saying’ and ‘doing’ something.
 

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Recent exit polls by Ipsos

An exit poll – a more accurate polling survey doesn’t exist. The most recent exit poll Ipsos conducted, is the exit poll for the Provincial elections on 20 March 2019. If we compare the results of this exit poll to the actual results, our exit poll turns out to be accurate. 

During the last European Parliament election in 2014 we also conducted an exit poll. This exit poll also proved to offer a good indication of the election results.  

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Contact

For more information about the exit poll contact Marianne Bank (marianne.bank@ipsos.com) or Sjoerd van Heck (sjoerd.vanheck@ipsos.com).

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The author(s)

  • Sjoerd van Heck Public Affairs