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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.