Search
-
Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
-
Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
-
Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
-
Introducing Ipsos’ newly updated CX Maturity Assessment, and CX Roadmap
How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
-
The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
-
Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
-
Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.