Search
-
Three key learnings on luxury and sustainability
Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
-
CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
-
Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
-
Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
-
Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.