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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos Launches AI-Powered Risk Informer for Real-Time, Project-Based Risk Monitoring
Discover How Our AI-Powered Platform Transforms Risk Management and Sustainability Compliance
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.