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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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Signals #7: Understanding the coronavirus crisis
This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.