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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Opinion Polls: A continual improvement process
Political opinion polls come under great scrutiny in the run-up to elections, as we try to make sense of often changing and sometimes fragmenting political landscapes. But by implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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10 things we’ve learned from the Covid-19 pandemic
Whatever happens next in this unique, multidimensional, planetary crisis, we have reached a point where we need to take stock and reflect on what we’ve learned so far.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.