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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Succesful 6th ceminar about the latest developments in customer experience (CX)
On November 16th, the sixth edition of our CEMinar took place at Paviljoen Puur in Diemen. CEMinar is an annual educational event of Ipsos to inform and inspire organizations about the developments in Customer Experience Management. Geert Samplonius, Client Service Manager at Ipsos NL, opened the sixth edition by introducing the theme of this year’s event: What’s new in CX.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.