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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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A guide to better pharma demand research
Discover the three essential steps for optimizing the quality and reliability of demand research.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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Catawiki reveals consumer trends for 2023
With a trend report based on extensive qualitative research, the expert-curated auction platform - in collaboration with Ipsos - predicts what we can expect in 2023 in the field of art, fashion, design, interior design, luxury items and collectibles.
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3 in 5 globally say their healthcare system is overstretched
However, half of those surveyed across 34 countries describe the quality of their country’s healthcare service as good.
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High food prices are taking a bite out of budgets
And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments